Offline Panic Triggers

Sometimes, I think we live in the online world a little too much, that offline becomes a real challenge.

In banking: regular days = emailing boss, colleagues and clients to/fro; irregular days: client events. Panic: triggers: where are the name cards, the champagne, the corporate gifts. Omg, omg, omg.

At ZALORA: regular days = gmailing and skyping everyone under the sky; irregular days: real-life press launches. Panic triggers: will people come, where’s the DJ, where’s the photographer, where’s the canapés, where’s the emcee. Omg, omg, omg.

At today: regular days: gmailing and sitting in the car making COD deliveries; irregular days: pop-up stores. Panic triggers: where’s the marketing collateral, who has the POS, where are the display tags, hang tags!! Omg, omg, omg.

Then again, panic and rush can be euphoric.

D is going to shake his head and say, this isn’t euphoric. Music is euphoric.


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